SOCIAL AURA

We are seeking a highly skilled and results-oriented Engagement Specialist to join our team. The Engagement Specialist’s mission is to foster an active and loyal online community across social media platforms by consistently engaging with audiences, responding to inquiries, and initiating conversations that increase brand awareness, strengthen relationships, and drive meaningful interactions.

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Responsibilities:

• Proactively engage with the online community on various social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.)

• Respond promptly to comments, messages, and mentions in a brand-appropriate voice

• Identify potential brand advocates, influencers, and partnerships within the online community

• Monitor user-generated content, share valuable insights, and report on key engagement trends

• Address and resolve customer complaints or concerns via social media in collaboration with the customer service team

• Develop strategies to increase follower interaction and engagement rates, including hosting Q&As, polls, and live events

• Collaborate with the content creation team to ensure posts encourage meaningful interaction and engagement

• Maintain a consistent brand presence in online conversations and ensure that engagement aligns with the brand’s mission, voice, and goals

• Participate in social listening efforts, identifying trends and opportunities to engage with relevant conversations

• Track and report on engagement metrics and insights to inform future strategies and content development

Qualifications:

• Proven experience as an Engagement Specialist, Community Manager, or similar role in social media marketing

• Excellent written communication skills with the ability to adapt to different brand voices

• Deep understanding of various social media platforms and their best practices for engagement

• Ability to handle multiple tasks and prioritize in a fast-paced environment

• Strong problem-solving skills and customer-focused mindset

• Ability to collaborate with content creators, social media managers, and customer service teams

• Analytical mindset and ability to interpret engagement data

• Familiarity with social media engagement tools and social listening platforms

• Enthusiastic, outgoing personality with the ability to build positive relationships online

Daily Activities:

• Engage with followers, respond to comments and messages across platforms in real-time

• Monitor hashtags, mentions, and relevant conversations to participate and engage

• Identify and escalate customer issues or concerns in collaboration with the customer service team

• Share community feedback, suggestions, and trends with the content and marketing teams

• Conduct daily social listening to spot brand-related opportunities for engagement

• Collaborate with the content team to ensure engagement strategies align with daily posts and campaigns

Weekly Activities:

• Review and report on engagement performance and metrics (likes, shares, comments, responses)

• Participate in team meetings to discuss engagement trends and audience behavior

• Brainstorm and implement engagement tactics for the upcoming week (e.g., Q&A sessions, polls, challenges)

• Coordinate with the social media manager on engagement strategies for future content

• Provide insights on community sentiment and recommend improvements for social media engagement strategies

Compensation:

• Base Salary: Hourly or fixed monthly rate (dependent on experience)

• Bonuses: Performance-based bonuses tied to engagement growth metrics (TBD)

Key Performance Indicators (KPIs):

• Engagement Growth: 10% monthly increase in engagement rates across all social media platforms

• Response Time: 95% of comments and messages responded to within 24 hours

• Follower Interaction: Increase in the number of meaningful interactions (comments, likes, shares) per post

• Community Building: Identification and engagement with 5+ potential brand advocates or influencers per week

• Customer Satisfaction: Positive resolution of 90%+ customer inquiries or complaints via social media

• Brand Voice Consistency: 100% adherence to the brand's voice and tone in all interactions

• Campaign Support: Effective collaboration with the marketing team to execute engagement strategies that align with content campaigns

• Engagement Reporting: Timely reporting on engagement metrics, with actionable insights for strategy improvements

This role is essential for driving active participation in the brand’s social media presence and turning passive followers into engaged, loyal community members. If you're passionate about social media and creating meaningful interactions, we’d love to have you on our team