SOCIAL  AURA

Most luxury brands start by managing social media themselves, or handing it to a busy team member as one more responsibility. In the early days, that works. But there comes a point where doing it yourself quietly starts costing the brand more than it saves in time, in missed opportunity, and in perception. If you're wondering whether your brand has reached that point, here are the clearest signs it's time to bring in a specialist partner. Your feed no longer matches your bran