Luxury brands require a fundamentally different approach to social media — one rooted in restraint over noise, intention over frequency, and an instinctive understanding of what affluent audiences actually respond to. The services below aren't packages off a shelf. They are the tools we use to build a digital presence worthy of the brand you've spent years creating.
Content Creation & Creative Direction
Your content is the first impression. For a luxury brand, that impression needs to feel less like social media and more like an editorial spread — intentional, beautiful, and unmistakably yours.
We direct and produce photo and video content, write luxury-aligned captions and copy, and manage every visual asset with the eye of a creative director who understands that a single off-brand image can quietly undermine years of carefully built perception.
What this includes:
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Creative direction for photography and video content
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Branded caption writing and luxury-aligned brand voice development
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Visual asset production and editing
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Feed aesthetic and grid curation
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Platform-native content formatted for Facebook, Instagram, TikTok, Pinterest, and LinkedIn
Social Media Strategy & Content Planning
We don't post to fill a calendar. Every piece of content we produce serves a larger brand narrative: one built around your specific audience, your business goals, and the story your brand is trying to tell over time.
Before a single post is written, we build a bespoke content strategy that maps out your brand narrative by month, aligns to your key moments and campaigns, and ensures that every platform you show up on is working toward the same overarching goal.
What this includes:
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Bespoke monthly content calendars aligned to brand moments and campaigns
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Platform strategy and channel prioritization
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Brand voice and messaging framework development
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Competitive landscape and audience analysis
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Monthly performance reporting with executive-level insights and strategic recommendations
Full Platform Management
Your social media channels managed with the same precision, consistency, and quiet confidence that your brand is built on, entirely off your plate, entirely in capable hands.
We handle the scheduling, publishing, optimization, and day-to-day platform management across every channel your brand lives on. Every post goes out on time, on brand, and with intention. Nothing is rushed. Nothing is an afterthought.
What this includes:
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Full scheduling and publishing across Facebook, Instagram, LinkedIn, Pinterest, and TikTok
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Platform optimization and profile management
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Hashtag and keyword strategy tailored to the luxury space
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Stories, reels, and short-form video management
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Regular platform audits and performance optimization
Community Management
In the luxury world, how you respond is as important as what you post. Every comment, every DM, and every interaction is an opportunity to reinforce the standard your brand has built or quietly erode it.
We manage your community with the same white-glove attentiveness your guests and clients experience in person. Every response is on-brand, considered, and handled with the discretion and professionalism that luxury audiences expect.
What this includes:
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✦ Daily monitoring and management of comments, DMs, and mentions
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✦ On-brand response drafting aligned to your brand voice guidelines
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✦ Proactive engagement with target audience profiles and brand-aligned accounts
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✦ Reputation monitoring and brand sentiment tracking
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✦ Escalation protocols for sensitive interactions
Additional services, on your terms
Influencer & Creator Partnership Strategy
Brand Audit & Competitive Analysis
Event & Activation Content
Private Consulting & Strategy Sessions
Launch & Campaign Management
Email Campaign Strategy & Copy
Editorial Blog & Long-Form Content
Not every need fits a retainer. For brands that require support around a specific moment, project, or campaign, we offer the following on a flexible basis.
EVERYTHING YOU COULD POSSIBLY HOPE FOR AND MOrE.
Before Social Aura, our social media was inconsistent, scattered, and frankly confusing. What Peyton delivered went far beyond fixing the problem — she transformed our entire online presence. The level of organization, creativity, and genuine care she brings is unmatched. We couldn't recommend her more highly."
Brandon Andrews, LoveLockers
Social media savvy expert
Peyton is a positive, incredibly professional social media savvy expert that understands Marketing and how to brand build. I would highly recommend her service.
Alexandra Schrecengost, Virtual With Us
Highly recommend!
Peyton is fantastic. She is efficient and very knowledgable about social media marketing. Highly recommend!
Heather Black, Heather Black Fitness
