SOCIAL  AURA

For most boutique hotels, online travel agencies are a quiet, constant tax. A guest discovers your property on a booking platform, reserves a few nights, and arrives delighted — and somewhere in that transaction, a meaningful slice of your revenue has gone to a commission you never see. Multiply that across a season, and the cost is enormous. The frustrating part is that many of these guests would have happily booked direct, if only the property had given them a compelling re