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Luxury brands were right to be skeptical of influencer marketing. For years, the practice meant gifting suites, discount codes, and a rotating cast of creators promoting a protein powder one day and a five-star resort the next. None of it looked like luxury, and most brands that valued their image kept a careful distance. That distance is now costing them. Nearly 80 percent of luxury buyers engage with content from social personalities before making a purchase, and the influe

Last week, Meta introduced Muse Image, the first image generation model from its Superintelligence Labs, and confirmed the tool will soon be available to advertisers through Advantage+ creative. The message to brands could not be clearer: AI-generated ad creative is no longer a novelty. It is becoming the default infrastructure of the world's largest advertising platform. Meta says more than 8 million advertisers already use at least one of its generative AI tools. In the com