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Meta Is Betting Big on AI Ad Creative. Should Luxury Brands Follow?
Last week, Meta introduced Muse Image, the first image generation model from its Superintelligence Labs, and confirmed the tool will soon be available to advertisers through Advantage+ creative. The message to brands could not be clearer: AI-generated ad creative is no longer a novelty. It is becoming the default infrastructure of the world's largest advertising platform. Meta says more than 8 million advertisers already use at least one of its generative AI tools. In the com
3 days ago
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