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Why Follower Count Doesn't Matter for Luxury Brands
Ask most brands how their social media is performing and they'll tell you their follower count. It's the number everyone knows, the one that feels like progress. And for a luxury brand, it is very close to meaningless. A luxury property with 200,000 followers who will never book a suite is losing to a property with 8,000 followers who will. Understanding why and knowing what to measure instead changes how you evaluate everything. Why follower count misleads Followers are easy
Jul 18
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