SOCIAL  AURA

For years, every luxury brand on Instagram lived with the same quiet frustration. Your profile grid, the single most viewed page of your brand's social presence, was arranged by posting date and nothing else. A stunning campaign image slid down the grid the moment you posted a routine announcement. The only fix was to delete and repost, a workaround so common it became an industry habit. That era is over. In June, Instagram finished rolling out grid reordering globally, a fea

Last week, Meta introduced Muse Image, the first image generation model from its Superintelligence Labs, and confirmed the tool will soon be available to advertisers through Advantage+ creative. The message to brands could not be clearer: AI-generated ad creative is no longer a novelty. It is becoming the default infrastructure of the world's largest advertising platform. Meta says more than 8 million advertisers already use at least one of its generative AI tools. In the com

The social media shifts that genuinely matter for luxury hospitality brands, and how to respond without chasing every passing trend.